Upward Path

4K UHD TV continues the upward quality path started by HDTV, and adds additional important benefits for a truly immersive viewing experience.
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The shift to High Definition Television (HDTV) that began two decades ago marked a watershed moment in the history of television and the consumer technology industry. It was an incredible improvement over standard analog TV bringing clearer pictures, larger and wider screens, thinner designs and lifelike, immersive audio. Time marches on and continued innovation is a hallmark of our industry. Engineers and scientists worldwide have continued to work hard to improve the quality of our viewing experience which today brings us the next great advancement in home entertainment: 4K Ultra High Definition television, or 4K UHD TV.

4K UHD TV continues the upward quality path started by HDTV, and adds additional important benefits including higher resolution for clearer, crisper pictures, more vivid accurate, true-to-life color, greatly increased contrast, and more fluid and smooth images. It is truly an immersive, jaw-dropping viewing experience.

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When all is said and done, 4K UHD particularly when combined with High Dynamic Range (HDR) technology, is truly the greatest advancement in television since color. Even better, thanks to the work of the global technology community, it is now priced comparable to many HD sets, and is a backward compatible building block approach means that a viewer may continue to use existing playback gear and upgrade to 4K UHD products on their own schedule. These exciting new products provide unrivaled picture quality and overall performance when displaying native 4K content, but equally important, they also include innovative “up-scaling” technology that makes any content stunningly lifelike.

4K UHD provides retailers with a phenomenal opportunity to increase television sales along with sales of associated audio and accessory products. This special Retailer Guide, developed with the experts at the Consumer Technology Association (CTA), will step you through the key information you need to know to help you sell 4K UHD TV and HDR to consumers. It explains the benefits it brings, what new products are needed, what content is available, and how do you get it.

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CTA will continue to work with our members to find ways to help support your efforts to sell this exciting new technology. Look to us throughout the year for the latest information—sales trends, consumer research and helpful tools and tips. And, of course, we want to hear from you! Let us know how we can work together to ensure 4K UHD is a marketplace success! 

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