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Retail Start-Up Monsta Seeks To Tame The Third-Party Marketplace

Third-party sellers better watch out — there’s a new retailer in town looking to clean up the e-tail marketplace.

Monsta Innovations, the brainchild of tech retail veteran Albert Liniado, believes it can soothe the savage beast that is third-party reseller platforms, where manufacturers have little control over how their products are priced or positioned.

Enter CEO Liniado, longtime president of New York tech dealer DataVision, who launched the new multichannel business following a start-up stint with Circuit City.

Monsta, he explained, can serve as a trusted one-stop shop that will sell vendors’ authorized products at MAP, UMAP and UPP pricing across the eight leading online marketplaces for tech: Amazon, eBay, Walmart, Sears, Jet, Rakutan, Newegg and Groupon.

The company also has access to 40 additional marketplaces outside the CE channel, Liniado said, where competition with current retail customers would be minimal.

Selling through Monsta can assure uniform pricing across its collection of online storefronts — or allow vendors to vary their pricing structure by marketplace, he said.

Manufacturers will also benefit from Monsta’s online ad campaigns and its partnership with e-commerce services firm ChannelAdvisor, he noted.

Liniado is looking to build “strategic partnerships” with both established manufacturers who can drop-ship orders, as well as with startups looking to find their footing online.

“With Monsta, manufacturers can be comfortable about selling on the marketplace without the 24-hour-a-day headache,” he said.

Beside the marketplace business, Brookyn, N.Y.-based Monsta is also targeting the B-to-B and incentive channels, and is also planning to open a chain of small tech shops in college towns. Called Campus Guru, the first 1,500-square-foot store is set to launch in Baton Rouge, La., right outside Louisiana State University (LSU).

Another offshoot, Monsta Cares, oversees the charitable contributions that will be made from a percentage of every sale. Liniado plans to eventually offer customers a choice of 10 worthy causes to choose from.

Liniado will be meeting with manufacturers this week at CES 2017 and plans to go live with his first five marketplaces by Jan. 31. For more information, e-mail [email protected].