Prime Day Deluge Crashes Amazon’s Website

Error messages at start of 30-hour sale
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Amazon Prime Day crash

Amazon is once again a victim of its own success.

After a week of priming the pump for its Prime members-only mid-summer promotion, the company’s website crashed just as Prime Day launched, and was still finicky more than an hour into the 30-hour sale due to “unusually heavy traffic,” the site reported.

Shoppers naturally turned to Twitter to vent their frustration with the e-tailer-cum-Cloud-computing giant, including @jonmcbrine who wrote “To be fair, they had an entire year to prep for this.”

And then there was this:

There's been no statement as yet from Amazon on the outage.

Hat tip to MarketWatch.

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