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For PowerHouse Its Showtime

ATLANTA — PowerHouse Alliance, a
national group of 10 regional distributors
that formed last fall, was at last
month’s CEDIA Expo, here, highlighting
its strengths and will do the same
at International CES in January.

With the slogan, “Providing a national
footprint with a local face,” executive
director Dennis Holzer is marking the
organization’s first year by reminding
anyone who asks
that the consortium’s
are well-known
powerhouses in their own regions: MRI, M. Rothman,
CTD, 21st Century, CED, Autoco,
Wave, Mountain West, EDI
and Volutone.

“Our presence here at CEDIA is
a soft introduction of who we are
and what we can do,” Holzer told

PowerHouse told CEDIA attendees
that its members have 32 warehouses
(with two more on the way
in 2011) that have 750,000 square
feet of warehouse space that is a
one-stop resource center for vendors
and represents more than
$500 million in annual sales.

At the 2011 International CES in
January it will have a booth, and at
that time it will unveil the lines its
entire membership will be carrying.
“Our members will stock, sell and
support those lines,” Holzer said.

The strengths of the organization
for a retailer or a custom installer
are that “we are a local representative.
Retailers and custom
installers don’t stock completely
but we can. We feature video, audio,
accessories … whatever is
needed to complete an installation
or make a sale.”

Holzer said, “We are a ‘one-stop’
total solution in every warehouse
for all categories. We offer same
day shipping from every warehouse.
We have a clear advantage
on pricing. We are [financially] strong enough to take on national

He added that since its members
are local, “you get face to face answers
and not telemarketing from a
thousand miles away.”

It is Holzer’s contention that PowerHouse
“provides more focus” on
individual lines and product categories
and “better coverage in all
territories” because it is local.

Holzer said that when Power-
House selects a vendor for all to
support the line is carried “in depth
… no one has more [SKUs] of each
line than us.”

When asked about the holiday
selling season and Black Friday,
Holzer said his members think it will
be a “hard-fought Black Friday” but
won’t become a “Black November”
because “no one really has accumulated
the inventory to offer promotions
on individual SKUs over a
long period.”