PowerHouse 10th Anniversary Celebrated As National Sales Meeting Wraps

Four new board members announced
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Robert Keeler, CEDIA Senior Director of Sales, Sponsorships, and Partnerships delivers his 

Robert Keeler, CEDIA Senior Director of Sales, Sponsorships, and Partnerships delivers his 

Celebrating their tenth anniversary as a national consortium, and in preparation for the upcoming CEDIA Expo, distributor members of the PowerHouse Alliance recently met together along with over 30 vendors at the seventh annual National Sales Meeting.

In his keynote, Robert Keeler, CEDIA Senior Director of Sales, Sponsorships, and Partnerships, discussed the changes in the industry and how growth through product diversity and the development of strategic partnerships were essential as the Alliance has grown substantially in recent years.

“The Powerhouse Alliance represents a phenomenal group of people who look to forward this industry in a very positive fashion,” said Keeler in a statement. “Integrators, new and established alike, can benefit from this group's collective knowledge in growing their business.”

Additionally, Keeler offered insights in his keynote on new technologies that are pushing consumer awareness and the influences from outside trades such as builders and designers.

Four new board members were announced at the conclusion of the National Sales Meeting:

  • Board President: Garrett Breinholt, sales manager for member Mountain West Distributors
  • Vice President: CJ Provenzano, ECD
  • Secretary: Craig Breinholt, Mountain West Distributor
  • At-Large Board Member: Patrick Berna, Ui Supplies

PowerHouse Alliance Executive Director Dennis Holzer will work with the board to grow through the A2V house brand, new vendors and lines in addition to expanding with new partnerships, training programs and events.

“As the industry adapts to new technologies, consumer demands, and dealer needs, the PowerHouse Alliance has adapted our offerings over the last decade to continuously serve our customers nationwide,” commented PowerHouse Alliance Executive Director Dennis Holzer in a statement. “At our National Sales Meeting, our members and vendors aligned on strategy moving into the second half of the year with CEDIA Expo ahead and starting 2020 strong.

"The new officers bring a fresh perspective to our group, and starting at the sales meeting last week we’re enthusiastic to contribute to PowerHouse,” said Breinholt. “Ahead of our biggest show of the year, CEDIA Expo, it's an exciting time to join as board president to help guide the group in new programs, partnerships, and growth.”

The PowerHouse Alliance 11 distributor members will exhibit together at CEDIA Expo in Denver, CO from September 9 through 14 in booth #2137.

With 800,000 square feet of warehouse space over 39 nationwide locations, PowerHouse Alliance member companies work to create cost efficiencies for manufacturers and buying power for customers. Additionally, the Alliance offers local sales, training and support. Powerhouse Alliance members include: 21st Century, Audio America, CED, Davis Distribution, ECD, EDI, KOA CCTV, Mountain West, Pioneer Music Company, Sierra Select, and Ui Supplies.

See also: How Dealers Can Arm Their Business as Tariffs Come into Play

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