NRF's Top 10 E-tailing Sites By Sales

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Rank

Web Site

Core Offering

Primary Channel

Mean Customer Expenditure
(12 months)

Est. Consumer Sales
(Aug '98-July '99)

1

eBay.com*

Auction venue

E-commerce

$492

$1.1-1.3B

2

Amazon.com

Books/media

E-commerce

158

1.0-1.1B

3

Dell.com*

Computers

Manufacturer

2,535

500-600M

4

Buy.com

Computers/media

E-commerce

554

350-400M

5

OnSale.com

Computers/software

E-commerce

791

300-350M

6

Gateway.com*

Computers

Manufacturer

1,623

250-300M

7

Egghead.com

Computers/software

E-commerce

333

150-200M

8

BarnesAndNoble.com

Books/media

Stores

126

125-175M

9

CDNow.com

Music CDs/movies

E-commerce

115

125-175M

10

AOL.com

Broad selection

E-commerce

201

100-150M

Note: Based on sales of multi-channel goods to U.S. consumers.

* denotes lower online sales than reported by the company.

Source: National Retail Federation

TWICE 1999

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