NRF's Top 10 E-tailing Sites By Sales
Rank | Web Site | Core Offering | Primary Channel |
Mean Customer Expenditure |
Est. Consumer Sales |
1 | eBay.com* | Auction venue | E-commerce | $492 | $1.1-1.3B |
2 | Amazon.com | Books/media | E-commerce | 158 | 1.0-1.1B |
3 | Dell.com* | Computers | Manufacturer | 2,535 | 500-600M |
4 | Buy.com | Computers/media | E-commerce | 554 | 350-400M |
5 | OnSale.com | Computers/software | E-commerce | 791 | 300-350M |
6 | Gateway.com* | Computers | Manufacturer | 1,623 | 250-300M |
7 | Egghead.com | Computers/software | E-commerce | 333 | 150-200M |
8 | BarnesAndNoble.com | Books/media | Stores | 126 | 125-175M |
9 | CDNow.com | Music CDs/movies | E-commerce | 115 | 125-175M |
10 | AOL.com | Broad selection | E-commerce | 201 | 100-150M |
Note: Based on sales of multi-channel goods to U.S. consumers.
* denotes lower online sales than reported by the company.
Source: National Retail Federation
TWICE 1999
