College students and their families are expected to collectively spend more than $47 billion this back-to-school season, with individual students and their parents each spending a combined average of $956.93, up from $880.52 last year, according to the National Retail Federation's (NRF) 2007 Consumer Intentions and Actions survey.
The survey, performed by BIGresearch, found that students and their families can be expected to spend a total of $12.8 billion on electronics. Other product categories expected to draw significant chunks of the $47 billion include textbooks (more than $15 billion) and clothing and accessories ($7.41 billion).
As for where this money will be spent, the survey found that 57.2 percent of students and their families will shop at college bookstores, 51.5 percent will shop at discount stores, 41.8 percent will visit department stores, 35.6 percent will go to office supply stores, 34.3 percent will buy from clothing stores and 20.9 percent will visit electronics stores. The survey also found that nearly one-third of consumers will shop online.
Students living on campus are expected to spend $1,529.45 on college merchandise as opposed to students living off campus and at home who will spend $1161.98 and $774.86, respectively.