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Why Newegg Had Its Best November Ever

Sales were up 10 percent for the month, a record for the 16-year-old e-tailer.

As the leading tech specialty pure-play, is a bellwether of sorts for consumer electronics.

So the company’s November sales update should come as welcome news to vendors, if not its retail competitors.

According to sales and marketing senior VP Merle McIntosh, sales were up 10 percent for the month, a record for the 16-year-old e-tailer. A key driver: Newegg’s staggered, month-long Black November promotions, now in their ninth year, which leverage the trend toward ever earlier starts to the holiday shopping season.

“Since November 1, we’ve seen strong customer engagement in response to our Black November offering,” McIntosh said.

Other contributing factors to Newegg’s glad tidings:

Gaming: e-sports and new AAA video game titles fueled strong sales of PC upgrade components such as memory, GPUs and monitors, as well as accessories like gaming mice, keyboards and mousepads, Newegg reported.

Marketplace: Revenue driven by Newegg’s third-party sellers was up 45 percent the week of Cyber Monday compared to last year, the e-tailer said, owing to the diverse product portfolio they bring.

Global growth: Sales to Canadian customers increased 49 percent in November, and newly opened offshore markets “had an extremely strong showing,” the company noted.

Newegg placed eighth on TWICE’s Top 100 CE Retailers ranking, with $2.6 billion in sales last year and more than 32 million registered users.