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New Age Grows Emerging Tech Roster

GREENVILLE, S.C. — New Age Electronics has expanded its emerging technology strategy by creating a dedicated business unit and adding multiple new vendor lines within the smart watch, fitness tracker, home health monitoring, home automation and app-enabled tech categories.

New vendors include ConnecteDevice, HealBe, MyKronoz, Now Computing, Omate, and Wellograph in wearables devices; AwoX, iControl, Lumen Bulb and Smarthome Ventures in home automation; Reflex Wireless and Vitagoods in home health monitoring; and Hyper and Smead in app-enabled devices.

The newly signed vendors join several emerging technology vendors inked earlier this year including Insteon, iRiver, Meta Watch, Mota, Pivothead and WowWee.

New Age launched its emerging technology strategy earlier this year to catch the growing innovation wave. Indeed, data from the Consumer Electronics Association (CEA) shows that emerging technologies will augment 2014’s total CE revenues to the tune of just under $5 billion; will collectively result in a 242-percent year-over-year expansion; and will grow 108 percent in 2015.

The New Age effort is supported by a dedicated Emerging Technology team of product management and sales veterans that advises retailers on the best products to bring to stores and online. The program also serves as a launch pad for cutting-edge vendors who represent key emerging technology categories, the distributor said.

Explained New Age president Fred Towns, “By building a selective, best-in-class portfolio in this space, New Age Electronics is able to supply our retailers with a robust offering, while providing our vendors with highly individualized attention as they take a deep-dive into retail.”