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Nationwide’s ‘Prepare For Share’ Prepares For Growth

The Nationwide Marketing Group is planning new things for its “Prepare for Share” (PFS) program, and the group said members can receive exclusive deals under the program during next month’s PrimeTime show.

PrimeTime will be held March 13-16 at the Orange County Convention Center in Orlando, Fla.

The PFS program, which debuted at last year’s PrimeTime, is designed to help independent dealers make the most of potential market-share opportunities. PFS has a roster of programs to aid members, such as turnkey “Just Say Yes” and “360º” multimedia programs that provide social-media campaigns; digital, print and TV ads; and in-store displays.

 Jeff Knock, Nationwide chief commercial officer, told TWICE new programs and partnerships for PFS will be announced at the show.

The program will place a major emphasis on margin and margin protection, said Knock, adding that the program has helped increase CashBack deals across all categories.

A PFS booth will be on display at PrimeTime, and members will get the opportunity to receive personalized market opportunity analysis for their company and local market. Members can also receive roadmaps with available strategies, tools and assets for market share opportunities during the show and after.