Nationwide Marketing Group recently named Keven Dalke as the new director of operations for Nationwide RentDirect, Nationwide’s division for rental dealer marketing organization and buying.
Dalke joins Nationwide RentDirect from Rent-A-Center Franchising, Inc., where he served as the director of operations over Rent-A-Center, ColorTyme and RimTyme franchisees across the country. Dalke also spent 10 years as a regional director for both Rent-A-Center and Acceptance Now.
“Having someone of Keven’s caliber on our team is an investment in the future of Nationwide RentDirect and a reflection of this segment’s potential for growth,” said Patrick Maloney, senior vice president of appliances for Nationwide Marketing Group in a statement. “With almost 30 years of experience in the rent-to-own field, Keven brings incredible insight into RTO operations and the industry’s multiple business lines. He will be an invaluable asset for our membership as we continue to grow and transform our RTO offering.”
Nationwide RentDirect works with over 300 rent-to-own dealer members who operate more than 5000 store fronts and generate $15 billion in combined annual sales.
“I’m excited to support our Nationwide RentDirect members and deliver the tools and programs they need to compete in this increasingly competitive environment,” said Dalke about his new role at Nationwide RentDirect. “By working together, we will build an industry-leading rental division that engages customers and encourages them to return to our members’ stores time and time again.”
See also: Nationwide Marketing Group Introduces Connected Home Division
