Nationwide Marketing Group once again kicked off its biannual PrimeTime member meeting and buy fair by giving back.
During its welcome reception in the Venetian in Las Vegas, members of the buying group donned aprons, gloves and hairnets in order to support No Child Hungry, the food-distribution program of Orlando, Fla.-based My Neighbor’s Children. Nationwide’s goal was to pack 60,000 meals in 60 minutes — a feat they surpassed by hitting 71,000 when the clock struck 6:00.
Thanks to the members’ efforts, PrimeTime attendees would receive access to bonus offers activated by such member partners as Electrolux, Whirlpool and GE, among others, said Mike Whitaker, director of Nationwide’s Learning Academy.
This year’s PrimeTime is being held under the banner of “Thrive.” The group includes over 5,500 members who represent more than 14,000 storefronts.