FORT WORTH, TEXAS —
Nationwide Marketing Group is holding its debut Business and Leadership Management Conference here this week.
The event, which runs April 3-5 at the American Airlines Conference Center, is the buying group’s first standalone forum to address succession and business- management issues.
“No other organization in our industry is offering this kind of educational opportunity for independent dealers,” said Nationwide president Robert Weisner, who has assumed the additional title of CEO. “Statistics have shown that only a small percentage of these businesses succeed into the second and third generation. However, with proper succession planning and business education, our dealers can beat those odds.”
Weisner said the conference was designed to teach the basics of running all aspects of a business. Top-line managers will learn how to assume a leadership role in their company, he said, and will use interactive presentations and real-life exercises to demonstrate how to correctly mentor employees.
Some 100 dealers had signed up for the program at press time.
Nationwide member services director Elly Valas said the turnout “demonstrates that there is a clear need for this type of education and that it is key for the continued success of the independent dealer.”
Conference courses included a halfday financial management workshop led by finance consultant Sandy Cloud, and sessions on advertising, merchandising, web marketing and customer service.
Valas said additional sessions will be slated for later this year.