Atlanta – Even trainers need training, which is why the field representatives and support staff of the Nationwide Marketing Group gathered here for their annual meeting last month.
The team, which assists the independent dealer organization’s 3,800 members, received training on enhancements to some of Nationwide’s most popular and exclusive services, including an online library of TV commercials, pre-loaded tablets for sales associates, sales comparison tools, and the group’s new eXchange distributor portal.
Jeff Knock of Nationwide said, “Our field services organization is critical in helping members take advantage of our programs, tools and services, in-store,” said Nationwide executive VP Jeff Knock. “In particular, as we roll out our ‘Prepare for Share’ strategy, this team is instrumental in helping our members take the strategic steps necessary to gain available share in their local markets.”
The highlight of the meeting was the unveiling of the new internal field team app, an exclusive platform developed to improve consistency and effectiveness during member visits, Nationwide said. The app assists the field team reps in communicating the group’s most popular membership assets and allows the retailer to better understand and develop go-to-market strategies.
The meeting was held at Nationwide’s PrimeMedia video production facility here.
In other Nationwide news, GE Appliance is sponsoring the group’s NeXt Gen event at its upcoming PrimeTime meeting and trade show. The NeXt Gen network of dealer and vendor Millennials was launched in 2013 to assist members in planning and executing succession plans and laying the groundwork for the next generation of industry leaders.
The NeXt Gen event will be held at the Yardbird Southern Table Bar in Las Vegas on Aug. 2 at 8 p.m. PrimeTime runs Aug. 2-5 at The Venetian Las Vegas. For more information visit NationwidePrimeTime.com.
Nationwide, based in Winston-Salem, N.C., is comprised of over 3,800 independent dealers operating more than 11,000 storefronts across the U.S. and Canada, generating some $15 billion in combined sales.
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