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Nationwide East Boosting Social-Media Engagement For Dealers

Nationwide East, the 22-state chapter of the Nationwide Marketing Group, is reporting early success with its just-launched social-media program.

The initiative, introduced at the buying group’s PrimeTime show in Nashville last month, is already producing increased Facebook and Twitter engagements, more social page “likes,” and, most important, greater traffic and sales, the chapter reported.

A key tool taught by Nationwide East’s social-media team is the use of mobile videos that can be shot on, and posted from, dealers’ smartphones, featuring tips, product highlights and sales promotions.

“When we launched this program … we wanted to provide our members with the necessary resources to grow their business through social media,” said Nationwide East director Dave Robison. “I am happy to announce we have done just that.”

Angelia Stewart, for one, owner of Jones-Light Furniture in Stevenson, Ala., reported “a drastic increase in sales and traffic” since signing up with the program, which helped her garner 132 Facebook page “likes” in one month and to grow its following to over 13,000 local consumers.

For more information on the social-media program, email [email protected].