Nationwide East, the regional arm of Nationwide Marketing Group, announced a new digital marketing division to further support its members.
The new division gives Nationwide East members an exclusive opportunity to speak with a live person on the phone about Facebook and Twitter advertising and page management, IT help desk, website development and Google advertising. It will also provide independent retail members with an opportunity to let an expert at Nationwide East manage their advertising, such as placing social-media advertising that meets budget requirements.
The digital marketing division is also offering Google advertising placements, in which specific keywords will be used to reach the retailer’s target audience. This enables the member retailers to increase brand awareness, while still having control of setting daily and monthly spending allowances, said the buying group.
Dave Robison, director of Nationwide East, said: “In our continuing mission to deliver the tools and resources needed to help our members grow their business, by adding a new digital marketing division, their web presence in their marketplace will be unrivaled by their competitors. We are excited to provide solutions for our members to ensure their customers won’t shop anywhere else to find what they need.”