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Nationwide, AVAD Expand Partnership

The buying group and distributor have developed an exclusive custom program.

Nationwide Marketing Group and AVAD have tightened their bonds.

The $18.5 billion buying group and the custom-install distributor have created an exclusive new program for member dealers that was announced this week at Nationwide’s PrimeTime show in Las Vegas.

The custom program will grant dealers access to restricted product lines, and specialized pricing and freight specials, the partners said, while also providing technical support, system design and a dedicated Nationwide concierge service.

The personalized pact, which includes access to over 100 brands in total, also features a custom virtual instant rebate (VIR) and incentive program, and dealers can qualify for free freight, special Nationwide pricing and rebate dollars under AVAD’s three-tier partnership program.

Ryan Calacci, merchandising manager of Nationwide’s eXchange purchasing portal, said the new initiative is a great opportunity for both AVAD and Nationwide’s members.

“This specialized program is a testament to the level of partnership developed between Nationwide and AVAD over the last three years,” Calacci said. “AVAD has used that time to gain a deeper understanding of the unique needs of our independent CI retailers and this program is the result of those learnings. This new program will benefit the Nationwide membership tremendously and adds to our already strong CI presence. We are looking forward to seeing the positive results added to the bottom line of our dealers!”

With 20 locations across North America, Scottsdale, Ariz.-based AVAD offers a comprehensive assortment of premium CI products covering the A/V, networking, lighting control, security, home automation, digital signage and system design categories.

Nationwide has more than 5,300 members operating over 14,000 storefronts.

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