NEW YORK
— Video games will be relied
upon to drive tweens and teens store traffic,
taking space from CDs and DVDs in stores.
With the upsurge in music and video
downloads, the chain is cutting the amount
of real estate of the shinny discs.
Mike Vitelli, president/Americas, said that
the same number of CDs and DVDs will be
carried by Best Buy online, but that each
store – depending upon local tastes – will
each have their own mix. Best Buy will also
carry more Blu-ray titles.
The vacated space will be taken by motion
space gaming and an area of handling tradeins
of video games, the latter of which is being
rolled out now with up to 1000 locations
being targeted, given local regulations about
trading and selling used products, he noted.
Vitelli told TWICE, “This is definitely a traffic
driver for us.”
