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Moms Gaining On Dads In CE

Dads still get more gadgets for Father’s Day than moms do on Mother’s Day, but according to a report by The NPD Group, here, the gap is quickly closing.

NPD’s point-of-sale data for the week leading up to Mother’s Day, ended May 13, shows that consumers spent over $865 million on CE, up 9 percent year-over-year. By comparison, CE sales for the week leading up to Father’s Day, ended June 17, were up only 3 percent, to about $873 million.

“Overall spending for mom has really picked up this year,” said Stephen Baker, industry analysis VP for NPD. “Even though consumers spent slightly more during the week leading up to Father’s Day than the week leading up to Mother’s Day, the increases over last year show that mom is becoming more tech savvy.”

Some of the biggest pre-Mother’s Day sales gains were seen in digital cameras, MP3 players, GPS devices and camcorders. Digital camera volume spiked 19.4 percent in dollars and 27 percent in units year-over-year, while sales of MP3 players soared 29 percent in dollars and 40 percent in units.

“These are some of the items where we expected to see increases for mom,” Baker said. But car accessories, a category traditionally associated with dads, also showed significant gains, with satellite radio up 13 percent in unit sales and mobile navigation up a whopping 350 percent.

Mobile navigation sales also spiked before Father’s Day (up almost 300 percent), although flat-panel TVs appeared to be the mainstay gift, with sales of plasma displays and LCDs up 88 percent in dollar volume and 99 percent in units.