Microsoft Stores Ready To Party To Launch Surface Book, Surface Pro 4

NFL players to make guest appearances at select stores
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NFL players to make guest appearances at select stores

More than 110 Microsoft stores in the U.S., Puerto Rico and Canada will celebrate the Oct. 26 launch of the Surface Book notebook and Surface Pro 4 tablet with a series of in-store events that include food, beverages and music.

At 10 stores, celebrations on Monday and Tuesday will include appearances by NFL players, while some stores on Monday will also host an in-store breakfast focusing on the Surface Pro 4. Those stores are inviting mobile professionals, small-business owners and other to participate in hands-on demos.

Consumers who pre-ordered the Surface devices at select stores will, if they are among the first to pick them up on Monday, get a gift bag that includes a t-shirt, a Surface sticker, an 8GB USB stick, and an accessory carrying pouch to carry the Surface notebook or tablet.

The products were announced earlier this month and marked the launch of Microsoft’s first Microsoft-brand notebook. The 13.5-inch laptop is a convertible laptop whose screen also detaches. The machined-magnesium laptop starts at $1,499.

The fourth-generation Surface Pro tablet gets a slightly larger screen size at 12.3 inches, more RAM and storage, a new pen, and thinner design with a starting price of $899, up from the Pro 3’s starting price of $799.

Here’s the list of NFL players who will appear at select stores:

Monday, Oct. 26

Bellevue Square Mall, Bellevue, Wash.

Seattle Seahawks wide receiver Tyler Lockett

Prudential Center, Boston

New England Patriots cornerback Malcolm Butler

Baybrook Mall, Houston

Houston Texans wide receiver DeAndre Hopkins

Lenox Square Mall, Atlanta

Atlanta Falcons wide receiver Devin Hester

Fashion Valley Mall, San Diego

San Diego Chargers running back Danny Woodhead

Dadeland Mall, Miami

Miami Dolphins wide receiver Greg Jennings

Lakeside Shopping Center, New Orleans

New Orleans Saints running back Mark Ingram

Pentagon City, Washington D.C.

Washington Redskins quarterback Kirk Cousins

Fashion Mall at Keystone, Indianapolis

Indianapolis Colts quarterback Matt Hasselback

Tuesday, Oct. 27

Fifth Avenue, New York

New York Jets quarterback Ryan Fitzpatrick and
New York Jets running back Chris Ivory


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