MESA Adds Locations, Readies Holiday Ad Campaign

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Membership in the Mobile Electronics Specialists of America (MESA) buying group has grown to 21 independent retailers with 75 locations in 23 states with the addition of Parsippany, N.J.-based Sound Waves and the opening of new stores by members Drive In Autosound of Colorado and Sound of Tri-State in Delaware.

MESA was founded in November 2009 as the 12-volt industry’s first marketing and selling group owned by its retail members, the group said.

Materials for the group’s next marketing campaign, called “Not So Silent Night,” shipped to dealers last week.

MESA provides dealer members with marketing materials, including fully produced TV commercials, radio advertising and printed material to share the costs of high-quality ad layouts and media production, the group said.

MESA also provides members with group VIR programs, pre-planned product buys with pre-produced marketing materials, and opportunity buys of vendor overstocks and closeouts

MESA’s vendor partners include Alpine, AMMP of America / PAC, ATrend, Audiovox, Concept, Directed Electronics, Escort, Hertz/Audison, HushMat, Ixos, JL Audio, Kenwood, Kinetik, Metra, Rockford Fosgate and USA Spec.


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