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MESA Adds Locations, Readies Holiday Ad Campaign


Membership in the
Mobile Electronics Specialists of America
(MESA) buying group has grown to
21 independent retailers with 75 locations
in 23 states with the addition of
Parsippany, N.J.-based Sound Waves
and the opening of new stores by members
Drive In Autosound of Colorado
and Sound of Tri-State in Delaware.

MESA was founded in November
2009 as the 12-volt industry’s first marketing
and selling group owned by its
retail members, the group said.

Materials for the group’s next marketing
campaign, called “Not So Silent
Night,” shipped to dealers last week.

MESA provides dealer members with
marketing materials, including fully produced
TV commercials, radio advertising
and printed material to share the
costs of high-quality ad layouts and media
production, the group said.

MESA also provides members with
group VIR programs, pre-planned product
buys with pre-produced marketing
materials, and opportunity buys of vendor
overstocks and closeouts

MESA’s vendor partners include Alpine,
AMMP of America / PAC, ATrend,
Audiovox, Concept, Directed Electronics,
Escort, Hertz/Audison, HushMat,
Ixos, JL Audio, Kenwood, Kinetik, Metra,
Rockford Fosgate and USA Spec.