It was back to school for members of the Nationwide Marketing Group who attended the buying organization’s recent Answers summit.
The three-day event, held at Nationwide’s PrimeMedia production facilities outside Atlanta, provided a grounding in marketing, sales and management strategies, and offered up the group’s latest advertising assets, including its largest batch of HDTV commercials ever, all produced on-site at the studios.
The summit, named after the group’s exclusive Answers 21st Century Selling Skills program, is held three times a year, and represents a unique opportunity for group members to network, learn and position their businesses for growth in their markets.
This latest round focused on larger-scale operations, and drew several of Nationwide’s multi-store dealers. But all in attendance were given the opportunity to refine their web presence and digital marketing plans, and receive insights into the latest consumer data covering extended service protection, leadership skills, and generational marketing.
“Through interactive, group-lead breakouts, the retailers were able to walk away with cutting-edge best practices, extracted from the exchange of innovative ideas and merchandising strategies during these sessions,” Nationwide said.
The summit also provided attendees with Prepare for Share strategies – customized plans derived from their specific market and consumer data – which are tailored to each retailer’s local trading area and unique needs. The program is designed to arm dealers with the necessary insights to become even more attractive to local consumers, and is available to all Nationwide members.
With 3,800 dealers and $15 billion in combined sell-through, Nationwide is the country’s largest merchandising and marketing organization for independent appliance, CE and home furnishings retailers.