Mega Group USA is expecting a record turnout for its Fall National Convention, which kicks off this weekend at the Omni Hotel & Music City Center in Nashville.
Besides the lure of the country music mecca, retailers are eager to see and hear the latest in new products and services to help them compete in the changing industry landscape, said Rick Bellows, president of the 1,850-member buying group for independent furniture, electronics, appliance and bedding dealers.
“This year we’ve seen so many changes and upsets in retail, all of which have had a direct effect on the independent channel,” noted Bellows. “But from many of our members we’re hearing that this is one of their best years ever.”
“We’ll use this time together to encourage and challenge our members to look for ways to adapt with the changing landscape,” he continued, “and to be aggressive in pursuit of customers. We believe the independent channel is primed for growth; we just have to go after it with intensity.”
To that end, Mega has planned a gangbuster cluster of workshops and training sessions in merchandising, marketing, business planning, employee engagement and financials, as well as keynotes by comedian and storyteller Kelly Swanson and digital engagement expert Andrew Davis.
In addition, Mega will release its own “Guide to Navigating Digital Media,” and will be offering one-on-one consults during the show.
“Our goal is to distill what we know so it’s understandable and create strategies that are easily executable at the local level,” said Mega marketing director Amanda Evans. “Digital doesn’t have to be intimidating, and we hope this new guide will help remove some of the mystery and complexity.”
Other highlights will include a 45-vendor “Mega Madness” buying session for closeouts and show specials, and the 90-plus-vendor buy show that will include more than 20 first-time exhibitors.
The convention runs Aug. 12-15. For more information, visit MegaGroupShow.com.