Mega Brand To Fade Following Nationwide Merger

Group will be integrated into Nationwide’s regional structure
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The Nationwide Marketing Group has shared more details about its merger with the $3.5 billion Mega Group USA.

The Nationwide Marketing Group has shared more details about its merger with the $3.5 billion Mega Group USA.

The deal, formally announced earlier today, will create an $18.5 billion marketing and merchandising powerhouse representing more than 5,300 independent appliance, electronics and furniture/bedding dealers operating some 14,000 storefronts.

According to a Nationwide spokesperson, Mega members will be integrated into Nationwide’s existing regional chapters based on their location, and once the merger is completed the Mega name will be retired.

The process was designed to minimize disruption to dealers “while creating increased support and service levels for the collective membership,” the spokesperson said, as existing teams from both groups combine to provide members with more touchpoints and greater customized support.

Similarly, Mega’s buying staff will be integrated into Nationwide’s merchandising teams, allowing the combined organization to “leverage the strengths previously held by each group to provide merchandising leadership to members at an unprecedented level.”

As Nationwide chairman Dave Bilas said in announcing the pairing, Nationwide’s massive appliance volume and strength in CE, combined with Mega’s furniture and bedding muscle, will provide member dealers with a “greater merchandising mix to increase market awareness, traffic and profitable sales growth.”

Mega president Rick Bellows will join Nationwide’s senior management team, working with key Nationwide executives Jeff Knock, Tom Hickman and Frank Sandtner.

Bilas and Bellows discussed the merger in this Nationwide-produced video:

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