NEW YORK — Macy’s is providing
in-store demos of Kinect, the
new motion- and voice-sensor
interface for Xbox, at 13 of its department
stores.
The demos are part of an aggressive
back-to-school program, including
new fashion collections, designed
to position the department
store chain as a shopping destination
for tweens, teens and college
coeds.
Macy’s will use the demos as traffic drivers, but will not carry Kinect or
Xbox 360 consoles.
The company will also give away
30 Kinect interfaces from Aug. 12
to Sept. 10 through a contest on its
forthcoming teen fashion and popculture
microsite, Mstylelab. The
site will also host the launch of the
in-store demonstrations.
Macy’s carries a limited in-store CE
assortment that’s comprised largely
of digital cameras and iPods. It’s largest
electronics selection can be found
at its flagship Herald Square store in
Manhattan, where local CE specialist
J&R Music and Computer World operates
a J&R Express shop.
