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LG Joins Azione As Vendor Member

Chester Springs, Pa. — LG Electronics USA has joined the Azione Unlimited (AU) buying group as vendor member and partner.

The move gives Azione’s CE integrators and custom retailers access to LG’s OLED and 4K Ultra HD TV lines, and adds a powerful brand name to the group’s vendor roster, AU president Richard Glikes said.

In a statement, LG regional sales VP Rick Calacci noted, “Integrators represent a key part of LG’s 2015 growth strategy for key products such as OLED TV. Joining Richard and AU on this journey will help us achieve that goal, as our new 4K OLED products are perfectly suited for the clients that Azione Unlimited dealer members are servicing.”

LG plans to introduce a full lineup of 4K Ultra HD and FullHD LED LCD TVs at next week’s 2015 International CES featuring new designs, more features and picture-quality enhancements.