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Kodak Enlists Digital River To Expand Direct Sales

Eastman Kodak has selected Digital River to manage its global e-commerce operations, representing a significant expansion of the company’s direct-to-consumer sales.

Under the agreement, Digital River will provide a full range of e-commerce and e-marketing services to support all consumer online sales of Kodak’s digital cameras, digital video cameras, digital picture frames, all-in-one inkjet printers, film and accessories in North America and Europe.

The new assignment extends an existing partnership between Kodak and Digital River, here, which builds and manages online businesses for CE retailers, distributors, manufacturers and software publishers.

“We are pleased to expand our relationship with Kodak and work with them in delivering their world-class brand and products to customers around the globe,” said Joel Ronning, Digital River’s CEO. He noted that “conducting cross-border e-commerce is a complex proposition involving multiple languages and currencies, banking relationships, international regulations, taxes and more,” and that his company’s global footprint, infrastructure and e-commerce expertise can help businesses cut through this complexity and successfully enter online markets faster and with less risk than they can on their own.