It Was A Very Good Year: Prime Day 2018, By The Numbers

Toshiba 4K Fire TV busts previous record
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As suspected, this year’s Prime Day was Amazon’s biggest shopping event in the company’s history (despite its much-publicized hiccup). And as it’s wont to do, the e-tailer released a statement itemizing its various successes.

Among them for Prime Day 2018:

  • Prime members around the globe purchased more than 100 million products during the 36-hour event.
  • Best-sellers included the Fire TV Stick with Alexa Voice Remote and Echo Dot.
  • Small- and medium-sized businesses selling on Amazon exceeded $1 billion in sales this Prime Day.
  • Customers purchased more than 5 million items in each of the following categories: toys, beauty products, PCs and computer accessories, apparel and kitchen products.

See also: Amazon Vs. Retail: It Might Be Worse Than You Thought

  • The Toshiba 4K Ultra HD Fire TV Edition (50-inch) and the Toshiba 4K Ultra HD Fire TV Edition (43-inch) became the best-selling TV deals in Amazon history. Together, they sold more than six times as many TVs than 2017’s Fire TV Edition.
  • July 17 was the biggest sales day for smart-home devices in Amazon history, with over 1 million devices sold. More specifically, the Amazon Cloud Cam was its best-selling security camera deal ever.
  • Excluding Amazon’s proprietary devices, the top sellers in the U.S. included the Instant Pot 6 Qt 7-in-1 Multi Use, the 23 and Me DNA Test, and the LifeStraw Personal Water Filter.
  • Perhaps best of all for the retail giant: Amazon welcomed more new Prime members on July 16 than any previous day in its history.

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Market research firm InfoScout, meanwhile, released its own data surveying 1,000 consumers who made an Amazon purchase within the first 24 hours of Prime Day. Among its findings:

  • While Prime Day shoppers were overall satisfied with the deals, they still ranked the event lower than Cyber Monday or Black Friday when comparing the quality of deals offered.
  • More than half (53 percent) of the respondents were very satisfied or extremely satisfied with the deals Amazon offered.
  • Only 6 percent said they were not at all satisfied
  • According to the firm, 44 percent of the respondents said this was the first year they've shopped on Prime Day.
  • Twenty percent considered Walmart, 12 percent Target, and 8 percent Best Buy.
  • A full 46 percent said they didn't compare Amazon's prices with any other retailer. 

See also: TWICE's Top 100 CE Retailers Report

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