As suspected, this year’s Prime Day was Amazon’s biggest shopping event in the company’s history (despite its much-publicized hiccup). And as it’s wont to do, the e-tailer released a statement itemizing its various successes.
Among them for Prime Day 2018:
- Prime members around the globe purchased more than 100 million products during the 36-hour event.
- Best-sellers included the Fire TV Stick with Alexa Voice Remote and Echo Dot.
- Small- and medium-sized businesses selling on Amazon exceeded $1 billion in sales this Prime Day.
- Customers purchased more than 5 million items in each of the following categories: toys, beauty products, PCs and computer accessories, apparel and kitchen products.
- The Toshiba 4K Ultra HD Fire TV Edition (50-inch) and the Toshiba 4K Ultra HD Fire TV Edition (43-inch) became the best-selling TV deals in Amazon history. Together, they sold more than six times as many TVs than 2017’s Fire TV Edition.
- July 17 was the biggest sales day for smart-home devices in Amazon history, with over 1 million devices sold. More specifically, the Amazon Cloud Cam was its best-selling security camera deal ever.
- Excluding Amazon’s proprietary devices, the top sellers in the U.S. included the Instant Pot 6 Qt 7-in-1 Multi Use, the 23 and Me DNA Test, and the LifeStraw Personal Water Filter.
- Perhaps best of all for the retail giant: Amazon welcomed more new Prime members on July 16 than any previous day in its history.
Market research firm InfoScout, meanwhile, released its own data surveying 1,000 consumers who made an Amazon purchase within the first 24 hours of Prime Day. Among its findings:
- While Prime Day shoppers were overall satisfied with the deals, they still ranked the event lower than Cyber Monday or Black Friday when comparing the quality of deals offered.
- More than half (53 percent) of the respondents were very satisfied or extremely satisfied with the deals Amazon offered.
- Only 6 percent said they were not at all satisfied
- According to the firm, 44 percent of the respondents said this was the first year they've shopped on Prime Day.
- And in admittedly less good news for other retailers, 61 percent of the Prime Day consumers said they only considered Amazon for the products they purchased that day.
- Twenty percent considered Walmart, 12 percent Target, and 8 percent Best Buy.
- A full 46 percent said they didn't compare Amazon's prices with any other retailer.
See also: TWICE's Top 100 CE Retailers Report