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Ingram Micro Gets OnStar, Ludacris Lines


Not only will
OnStar will be available in the aftermarket,
Ingram Micro will be the master distributor
of the line.

Ingram Micro’s consumer electronics
division will be the master distributor for
the new in-vehicle, retail OnStar line for
cars already on the road.

OnStar’s new product will be made
available via retailers including Best Buy
in spring 2011, marking the company’s
first foray into the retail market.

John Soumbasakis, strategic divisions
senior VP for Ingram Micro, told
TWICE that it was registering new retailers
at International CES for OnStar’s
Spring launch.

He said 15 retailers have been signed
so far and that Ingram is looking to sign
more. Additional retailers interested in
selling the OnStar retail product and
service can visit Ingram Micro’s OnStar
website at

or e-mail

[email protected]

for more information.

As the exclusive master distributor
for OnStar, Ingram Micro is responsible
for strategy, tactics and execution in a
number of areas including distribution,
logistics, merchandising support and
other services such as installation and
technical support.

Soumbasakis said, “OnStar’s technology
provides an invaluable service to
consumers and we are pleased to play
such a strategic role within the company’s
expansion efforts.”

Separately, Ingram Micro it has been
selected as the exclusive U.S. distributor
for Signeo USA’s new line of personal
audio products — Soul by Ludacris,
which will be available soon in U.S. retail
and online e-tail stores.

The new brand of designer headphones
was created in collaboration
with the Grammy-winning artist Chris
“Ludacris” Bridges, and will be supported
exclusively by Ingram Micro’s CE
division. It will be made available via select
U.S. retailers and e-tailers in early
2011. See the Jan. 17 issue of TWICE
for more details on the line.

Retailers and e-tailers interested in
carrying the new line of Soul by Ludacris
headphones should contact the Ingram
Micro consumer electronics division
at (800) 733-6766 extension 5581
or email

[email protected]