Ingram Micro CE Unit Hosts Its Largest Spring Event



Ingram Micro’s consumer electronics division (IMCE) welcomed 125 consumer electronics and technology vendors and 150 resellers to the IMCE Spring 2012 Vendor Expo.

Themed “The Power of Partnership,” the event took place April 25- 27 at the J.W. Marriott at Desert Ridge in Phoenix, which the CE distributor said was “the largest and the most impressive event in IMCE history.”

With all event-related activities centered on The Power of Partnership, the Expo stressed the importance of creating new partnerships and leveraging the strengths of existing partnerships to drive synergy, the distributor said.

With this theme in mind, the Expo kicked off with a Wednesday night dinner that featured a presentation by Brent McCarty, VP and general manager of IMCE and a keynote address from former Dallas Cowboy quarterback Danny White.

Awards were distributed to four individuals who were recognized as strong partners of IMCE: Stephen Scotti, senior manager of Samsung; Jim Ristow, executive VP of BrandSource; Nancy Bergman, sales VP of Soul Electronics; and Alexandra Harding, who was recently promoted to vendor management and purchasing director of IMCE.

For the first time ever, the IMCE Spring Expo was held on a Thursday and featured one-on-one meetings and longer show hours. The morning one-on-ones ensured that vendors and customers had scheduled one-on-one time to share product information, discuss any program or pricing issues and explore business partnership opportunities, the company said.

Later that afternoon, the tabletop Expo with more than 450 attendees spanned for six hours, longer than the traditional four-hour show. McCarty stated, “The size of the IMCE Expo has significantly grown year over year. To maximize the potential of this event, the Expo schedule needed to evolve in order to meet both vendor and customer expectations. We are glad that these changes not only met those expectations but exceeded them.”

Following the show Friday, IMCE hosted a charity golf tournament with proceeds going to Rescue a Golden of Arizona and The United Way. Associates, resellers, and vendors of IMCE began with a 7:30 a.m. shotgun start on the Palmer Course at the Wildfire Golf Club. Golden Retrievers from Rescue A Golden of AZ welcomed the golfers as they arrived on the course. Attendees who were not interested in participating in golf were given the option to participate in a local hike up Pinnacle Peak Mountain or enjoy breakfast at the resort.

IMCE is a national distributor of CE accessories and related products, solutions and services. With more than 20,000 retail customers nationwide, it is an active member of CEA, CEDIA, PMA, PARA and NAMM. For more information, visit

or call (800)733-6766.


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