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ICE Partners With SiriusXM, Honors Vets


has teamed up with the In Car Experts
(ICE) buying group to drive sales of
satellite radio through 12-volt specialty

The partnership involves SiriusXM
support for the broadcaster’s fourthquarter
rebate promotion along with
an exclusive demo program, product
discounts and reusable in-store point
of purchase material, ICE said.

The rebate program involves a SiriusXM
rebate ad that appears on

when consumers
enter their ZIP code. The name of a
local ICE dealer member selling SiriusXM
product also appears. The ad
also runs on the homepages of the
group’s 140-plus dealer members.

As part of the partnership, SiriusXM
will establish a feedback committee
to provide retailer feedback directly to
SiriusXM executives.

“SiriusXM 2.0 is here, and it is important
for our members to be at the
forefront of this latest digital radio
technology,” said ICE executive director
Rob Elliott. “With guidance from
ICE and a little help from SiriusXM, we
can make sure our members are well
equipped to interest the consumer in
SiriusXM’s latest technologies and

Separately, more than 140 ICE dealers
simultaneously changed their websites
on Veteran’s Day to give thanks
to U.S. service men and women.

The banners remained on the sites
throughout the weekend.

Cory Mayo, ICE operations manager,
said in a statement, “Honoring the
men and women that have put their
life on the line for our freedom is the
least that ICE and its members can do.
Without their sacrifices, we would not
have the luxuries that we all experience
every day. Thank you to all those past
and present that protect our country
and way of life.”

ICE provides members with national
marketing programs and, through
preferred vendors, enhanced vendor
programs. Preferred vendors provide
ICE Members with special programs
that supplement the suppliers’ existing
programs and can include rebates,
special buys and improved terms.

ICE dealers collectively generate
more than $250 million in annual sales
through more than 200 storefronts
in more than 40 states.

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