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HTSA, AVAD Form Strategic Alliance - Twice

HTSA Partners With AVAD

Buying group and distributor form ‘strategic alliance’
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Home Technology Specialists of America (HTSA), the custom integration buying group, has forged a strategic alliance with AVAD, the national distributor of A/V integration and lighting products.

Under terms of the alliance, HTSA’s members will have access to AVAD’s 20 branch locations and warehouses, and can consolidate their distribution purchases with a single group program.

Related: HTSA Goes In As A Buying Group, Leaves As A Trade Consortium

AVAD will also provide an in-house account manager to support HTSA members, along with value-added services and other resources, the new partners said.

“As one of the leaders in value-added distribution, we are pleased to welcome AVAD to HTSA,” said Jon Robbins, the buying group’s executive director. "AVAD’s influence in the industry has grown through their addition of valuable services along with their inventory and logistics management. We believe our members will benefit from the availability of these services as well as acquiring the ability to instantly address rush inventory needs on HTSA brands.”

Jon Zabel, AVAD’s sales and vendor management VP, said the new pact will allow it “to forge relationships with key members while expanding our ability to provide integrators with industry-leading products and in-house, value-added services. We look forward to participating in upcoming HTSA events and being a part of their motivated dealer base.”

AVAD, based in Scottsdale, Ariz., prides itself on providing state-of-the-art integrated solutions for A/V, lighting control, networking, content management, signage, and whole-home and commercial automation, along with training, tech support, a liberal return-and-exchange policy, and just-in-time delivery.

As Seth Evenson, AVAD’s customer experience management director, told TWICE last spring, “The biggest challenge facing brick-and-mortar customers is having the right inventory, all the time. That’s where AVAD’s ‘just in time’ model really benefits the retailer. With 20 locations across North America, we can help get them what they need quickly.”

See: Dealers Turn To Distributors To Stay On Top Of Change

The one-time Ingram Micro subsidiary was sold to Kingswood Capital Management, a private equity investment firm, two years ago.

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