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How To Hold A Super Bowl Event

L.A. retailer Video & Audio Center supports the Rams … and sells some Samsung 8K TVs too.

Video & Audio Center (VAC) is no stranger to Super Bowl viewing parties; the Los Angeles tech chain hosts one for its best customers every year.

But when the hometown team is in the Big Game — and the first Samsung 8K sets are on hand — the party assumes an added poignancy.

See: VAC Heralds Samsung 8K

To celebrate both, VAC invited 260 of its most elite customers plus family back to the posh Bel Air Crest Clubhouse, where the town’s top civic leaders, bankers, real estate agents and Hollywood producers and directors enjoyed lunch, hors d’oeuvres, refreshments and upscaled 8K views of the live Super Bowl broadcast across five Samsung Q900R sets.

Related: Super Bowl Tech Ads

“It was a who’s who of Beverly Hills and Bel Air,” said VAC corporate director Tom Campbell, who described the clarity of the displays as “phenomenal.”

Especially with the 85-inch models, “Many guests said it was like being right on the field with the players,” he noted.

And while the Rams ultimately lost in a fourth-quarter heartbreaker to New England, VAC tightened its relationships with its best clients and even managed to sell a few of the new $5,000 to $15,000 TVs, Campbell reported.

See also: 7% Plan To Buy A TV For Super Bowl