This one’s a virtual hhgregg, revived online and in name only after a New Jersey holding company, Valor LLC, bought the brand and other intellectual property for $400,000 in a bankruptcy auction last June.
According to bankruptcy court documents (stored, incidentally, on Amazon Web Services servers), Valor outbid Sears by $50,000, and Hilco Streambank, which conducted the auction, decided to quit while they were ahead.
Further details are sketchy but according to published reports, Valor principal Michael Eisner has tapped F&E Trading, a Somerset, N.J.-based distributor, to provide virtual inventory and fulfillment, and named as president one Moses Bijou, who may or may not be affiliated with online-only white-goods seller Appliance.com.
Like CircuitStreet, the new hhgregg offers cameras and drones, as well as phones, TVs, computers and appliances — plenty of appliances — by tier-one brands like Samsung, Sony, LG, GE, Bosch and Maytag.
The e-tailer, which launched today following a fits-and-starts countdown, describes itself as an authorized dealer with “unopened factory fresh products.”
The site also pictures a long-since shuttered hhgregg store with long-since laid-off associates on its homepage.
Valor has not responded to outreach by TWICE.