hhgregg Rises From The Dead

Returns in time for the holidays
Author:
Publish date:

They’re baaaack.

A revived hhgregg launched today following a fits-and-starts countdown.

A revived hhgregg launched today following a fits-and-starts countdown.

No, not anyone associated with the original, liquidated hhgregg (although founding family scion Gregg Throgmartin had reportedly considered buying a bunch of its best stores).

This one’s a virtual hhgregg, revived online and in name only after a New Jersey holding company, Valor LLC, bought the brand and other intellectual property for $400,000 in a bankruptcy auction last June.

According to bankruptcy court documents (stored, incidentally, on Amazon Web Services servers), Valor outbid Sears by $50,000, and Hilco Streambank, which conducted the auction, decided to quit while they were ahead.

Further details are sketchy but according to published reports, Valor principal Michael Eisner has tapped F&E Trading, a Somerset, N.J.-based distributor, to provide virtual inventory and fulfillment, and named as president one Moses Bijou, who may or may not be affiliated with online-only white-goods seller Appliance.com.

Eisner is also reportedly connected to CircuitStreet, a Brooklyn, N.Y., drone and digital imaging e-tailer with a D- rating by the Better Business Bureau.

Like its reported sister company CircuitStreet, the just-relaunched hhgregg is big on drones.

Like its reported sister company CircuitStreet, the just-relaunched hhgregg is big on drones.

Like CircuitStreet, the new hhgregg offers cameras and drones, as well as phones, TVs, computers and appliances — plenty of appliances — by tier-one brands like Samsung, Sony, LG, GE, Bosch and Maytag.

The e-tailer, which launched today following a fits-and-starts countdown, describes itself as an authorized dealer with “unopened factory fresh products.” 

The site also pictures a long-since shuttered hhgregg store with long-since laid-off associates on its homepage.

Valor has not responded to outreach by TWICE.

Hat tip to The Indianapolis Star,
The Indiana Lawyer and Internet Retailer.

Featured

Related Articles