Nationwide Marketing Group and Flexsteel Industries, Inc. recently announced their partnership in creating a new line of furniture ranging from multimedia gaming chairs to power sofas.
“As one of the industry’s leading furniture manufacturers, Flexsteel is constantly evolving to ensure its products always offer the highest quality and most stylish design,” said Jeff Rose, Nationwide’s director of furniture and bedding in a statement. “This partnership aligns with our premium strategy, giving our members the opportunity to differentiate themselves by offering an exclusive Flexsteel product line. We’re excited to introduce this program at Las Vegas Market and can’t wait to unveil the products at PrimeTime this August.”
“It just makes sense for these two organizations to join forces to provide retail stores with the highest quality products and support to be successful,”added Charlie Winans, Flexsteel’s national sales director for home furnishings. “In fact, many of Nationwide’s member stores already feature Flexsteel furniture, which means these valued retail partners will now be able to take advantage of the long list of benefits that Nationwide provides to help grow their Flexsteel business.”
Beginning Aug. 20, Nationwide members can begin ordering these new products at PrimeTime, with those orders expected to arrive in-store in December.