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Everything You Need To Know About Amazon This Week: Oct. 17-24

Amazon wants to get inside your house; going old school with Treasure Trucks

Amazon Wants To Get Inside Your House. Literally.

Prime Cut: Amazon is working on plans to place deliveries inside the trunks of customers’ cars and even within their homes using smart license plates and doorbells.

TWICE Take: While we laud the effort to thwart doorstep thefts, home access sounds just a little too icky.

See the full story at CNBC.

It’s Amazon vs. Google In The Battle For The Smart Home

Prime Cut: With Amazon unleashing a bumper crop of new Echo devices last week and Google unveiling its own array of smart devices today, the battle lines are being drawn in what’s shaping up to be an epic struggle for the smart home.

TWICE Take: Given the resources of the two tech behemoths, the coming platform war promises to make the Beta vs. VCR, Blu-ray vs. HD-DVD, Xbox vs. PlayStation and Android vs. iOS conflicts seem like a day at the races.

See the full story at Business Insider.

Alexa, Where’s The Closest Kohl’s?

Prime Cut: Amazon will further wend its way into physical retail next month when 82 Kohl’s stores in Chicago and Los Angeles begin accepting product returns from the world’s largest e-tailer.

TWICE Take: Expect more on- and off-line melding, as Amazon’s sales tend to rise wherever it maintains a brick-and-mortar presence.

See the full story at TWICE.

Amazon Going Old School With Mobile Shopping

Prime Cut: Besides opening bookstores, building distribution centers, partnering with Kohl’s, and acquiring Whole Foods, the No. 1 e-tailer is now going mobile – with traveling “Treasure Trucks.”

TWICE Take: For a company that once dismissed brick-and-mortar as an anachronism, Amazon sure is getting physical.

See the full story at The Baltimore Sun.

Alexa’s Getting Personal

Prime Cut: Amazon has taken voice recognition to the next level for its Alexa virtual assistant. The omnipresent helpmate can now be trained to distinguish and remember individual voices, which will allow the system to personalize its responses to everyone in the household.

TWICE Take: Did someone say HAL 9000?

See the full story at The Verge.