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Electronics Still Reign Supreme For The Holidays

Clothing, gift cards and even children’s toys don’t have anything on consumer electronics this holiday season.

So says market research firm Field Agent – or rather the more than 2,000 shoppers they polled this month.

According to Dr. Chris Medenwald, a Field Agent research analyst and marketing manager, 35 percent of respondents who plan to shop on Black Friday said they’ll devote more attention to tech devices like TVs and smartphones than any other category during their in-store and online forays. That makes tech the No. 1 sales focus on the day after Thanksgiving, ahead of toys (19 percent), entertainment (13 percent), and apparel and footwear (12 percent).

CE fared even better on Cyber Monday, Medenwald said, when 37 percent of respondents who plan to shop that day expect to devote the most time and effort on electronics purchases, compared to only 16 percent for No. 2 category toys.

And what do respondents expect to spend across all categories those days?  Black Friday wins out with an average expenditure of $352, compared with the $307 that shoppers plan to spend on average on Cyber Monday.

Click to check out the full findings of Field Agent’s Black Friday vs. Cyber Monday survey.