E-Tailing Briefs

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Juno, etown Tie CE Knot

San Francisco -- etown.com, the CE information and shopping resource, will become the exclusive provider of those services for Juno, the third-largest Internet portal behind AOL and Yahoo. Under terms of the deal, etown will lend its content, custom e-commerce service and dealer affiliations to Juno under a co-branded platform. "We're not just bringing content, but a whole marketplace solution," etown president Lew Brown told TWICE. Following the site's October launch, "if you want to sell consumer electronics through Juno, you've got to do it by joining our dealer web," he said.

Euro CE Giant Dixons Group

Joins WorldWide Exchange

London -- Dixons Group plc, a leading European CE specialty retailer, has joined the WorldWide Retail Exchange (WWRE), an international online b-to-b marketplace for merchants. Dixons, based in Britain, has 1,150 stores in the United Kingdom, Scandinavia, Spain and Portugal that sell high-end electronics, PCs, major appliances, and imaging and communications equipment and services. The Exchange was created to facilitate and simplify trading between retailers and more than 100,000 suppliers, partners and distributors around the world. Members, whose combined sales total about $487 billion, include Best Buy, JCPenney, Kmart and Target Corp.

Asian Offshoot For HiFi.com

Newton, Mass. -- HiFi.com, the e-commerce and catalog sales arm of Creative Technology, has launched a new site for the Singapore market called HiFi.com Asia. According to the A/V specialty retailer, whose assortment includes products from sister subsidiary Cambridge SoundWorks, the Singapore site is the first of several cyber stores planned for the Asia/Pacific region and other global markets. "The launch," said HiFi.com president Michael Sullivan, "demonstrates our ability to leverage the infrastructure of our parent company to build and implement international Internet operations."

Software Leads Online Sales

Chicago -- Software, music CDs, books and travel/vacations are the most frequently purchased products online, according to a new study by Aegis Communications Group. Research into consumers' online buying patterns and behavior showed that those categories constituted more than half of all e-commerce transactions, while sites for durable goods, including computer hardware, are used by most cyber shoppers to gather information for later purchases offline. Researcher Dr. Ilene Lanin-Kettering noted that online browsing leads to an offline purchase 61 percent of the time, although 35 percent of those buys are made through the storefront, phone or catalog channel of the browsed website.

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