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DSI Marks 31st Branch With Opening In Chicago

DSI Systems, a leading distributor of TVs, satellite equipment and accessories, has opened a new sales office in the Chicago community of Elmhurst, Ill., representing the company’s 31st location nationwide.

DSI marked the occasion with grand-opening specials for customers.

“The opportunity to open our 31st branch speaks volumes to the success of the independent dealer in 2009,” said DSI president Doug Robison. “The simple fact that the demand in the marketplace called for us to expand is all the more proof that DSI, and our customers, will continue to grow and profit for years to come.”

The address of the new sales office is DSI Systems Chicago, 915 Riverside Drive Unit 6, Elmhurst, IL 60126; the phone is (630) 833-4602.

In other DSI news, the company held its first annual Vendor Summit at its corporate headquarters in Des Moine, Iowa, last month, drawing executives from 30 CE manufacturers.

More than 100 DSI and vendor executives from top suppliers met. Manufacturers included Applied Instruments, Audiovox, Channel Master, Chief, Haier, LG, Mitsubishi, Monster Cable, Onkyo, Pinnacle Speakers, Pioneer, Sennheiser, Sharp, Toshiba, Universal Remote, Yamaha and others.

In a prepared statement, Robison said the message of the meeting was, “The independent retailer channel is the only sure bet for manufacturers. We believe that manufacturers should take a closer look at the significant market share and ongoing strength of this channel as they make their plans for 2010 and beyond. By partnering with DSI Systems, we can work together to deliver the products and selling tools that independent retailers can utilize more effectively in their own market.”

The itinerary included a reception followed by a business meeting the next morning and a choice of a golf outing or an outdoor excursion to spend time with DSI’s management.

Robison noted, “DSI is a family-owned business, and we believe that our employees and our vendors are part of that family. This event was planned with the intention of getting to know one another on a personal basis and expanding our many important relationships beyond the everyday phone calls and emails. I believe that we accomplished that goal.”

For more information on DSI, including its line of LCD, plasma and DLP TVs and satellite equipment and accessories; its one to two-day shipping offer; and dealer programs to assist retailers with their promotional and floor plans, visit