The electronics and appliance community is gearing up for a unique opportunity to enhance their product knowledge and sales strategies through the highly anticipated 21st Century Distributing 2024 Virtual Roadshow, from October 22nd to October 25th. Now in its fourth consecutive year, this innovative “tradeshow-like” experience is designed to facilitate interactive learning and foster connections between dealers and vendors—all from the convenience of their own devices.
The Virtual Roadshow is not just another online event; it’s a powerful platform that delivers tangible results for both vendors and dealers. Last year’s participants saw impressive sales increases ranging from 11% to 19% compared to their non-participating counterparts. This kind of performance underscores the effectiveness of the Roadshow format, where focused training and engagement translate directly into enhanced sales outcomes.
This year, the Virtual Roadshow has expanded to include an additional day of live training events, providing even more opportunities for vendors to showcase their latest products and innovations. Dealers can expect a dynamic learning environment where they can engage with vendors in real-time, ask questions, and gain insights that can drive their business forward.
In 2023, the Roadshow team is also ramping up their prize offerings, with over $75,000 in prizes given away last year. Participants can look forward to increased point values and a wider variety of prizes this time around, making the event not only educational but also rewarding.
One of the standout advantages of the Virtual Roadshow is its ability to connect vendors with hundreds of dealers without the costs and logistics associated with traditional trade shows. Participating vendors can engage with a significantly larger audience than they could through conventional counter days or live training events.
From September through October, the Roadshow marketing team is fully engaged in promoting sponsored vendors, ensuring that they receive maximum exposure. This focus on vendor visibility translates into a stronger presence in the marketplace, benefiting all parties involved.
With over 500 dealers participating in last year’s live training sessions and more than 2,000 virtual booth visits, the Virtual Roadshow is a proven success. The event has experienced a 15% growth in new dealers for 2024, setting the stage for what is anticipated to be the best year yet.
Moreover, the commitment of vendors to return year after year speaks volumes about the value they find in the event. Post-event analytics allow vendors to track engagement and follow up with interested dealers, providing a comprehensive view of participation that can enhance sales strategies moving forward.
With registration now open, we invite all retailers and distributors in the electronics and appliance community to take part in this transformative experience. The 21st Century Distributing 2024 Virtual Roadshow promises to be an engaging and fruitful event, packed with valuable learning opportunities, increased sales potential, and exciting rewards. Don’t miss out on your chance to elevate your business—mark your calendars for October 22nd to October 25th!
To register for the event, click here.
For more information on vendor sponsorships, promotional materials, and additional details, please refer to the provided links. Join us in making this year’s Virtual Roadshow the most successful one yet!
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