Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


PowerHouse Alliance Partners With Ethereal

Agreement allows group’s members to distribute Ethereal’s Big Dog Power line of smart power distribution products

Ethereal, formerly MetraAV, announced it has forged a partnership with PowerHouse Alliance, a wholesale distribution network allowing the group’s members to distribute Ethereal’s Big Dog Power line of smart power distribution products to their customers.

“Ethereal is extremely excited to be partnering with PowerHouse Alliance as we continue to manufacture world-class AV, home theater, power, networking and security products,” said Jessy Crabb, General Manager of Ethereal in a statement. “A partnership with PowerHouse Alliance will enhance our ability to get them into the hands of our customers in the most convenient method.”

The PowerHouse Alliance provides name-brand products to custom installers, specialty dealers, large retailers, and industry buying groups throughout North America and Ethereal customers will now enjoy easier access to Ethereal premium products as a result of this partnership.

PowerHouse Alliance offers international distribution with a local touch. Dealers can access Ethereal’s products via pick up or delivery within 24 hours of order placement from one of 70 convenient locations across the United States and Canada. Custom integrators or retailers can contact their Ethereal Sales Representative for more information on this partnership.

About Ethereal
Ethereal, formerly known as MetraAV, is a pioneer in HDMI cable technology, power distribution products, premium audio cable design, and AV integration headquartered in Holly Hill, Florida. Ethereal’s brands include Ethereal Home Theater, Velox, Helios, and Big Dog Power. For ordering information and pricing, visit or call 386-255-0234.

About PowerHouse Alliance
The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name-brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, networking, IT and consumer electronics accessories markets. Visit to learn more.

See also: PowerHouse Alliance Adds First International Member