Almo Pro AV (formerly Exertis Almo), the largest and most specialized value-added North American Pro AV distributor, is unveiling a refreshed brand identity and debuting a new logo, which is being publicly shown for the first time at AVIXA’s InfoComm 2025 (#infocomm25), June 7-13 at the Orange County Convention Center.
“We took a research-driven approach by analyzing market trends and partner preferences,” said Dan Smith, Executive Vice President of Almo Pro AV. “The rebrand streamlines our operations under Almo Corporation, leveraging the identity our partners already know and have trusted for 75 years.”
“While the logo may be new, our leadership, team, and dedication to the AV industry remain the same — as strong as ever,” added Smith. “At InfoComm, we’re celebrating this evolution, strengthening relationships, and continuing to build the future of Pro AV together.”
Additionally, Almo Pro AV will spotlight its well-established and growing LinkLab Services portfolio; present multiple educational sessions led by Almo industry experts focused on AI, and Technical AV Basics; and share its support for AVIXA’s Brad Sousa Impact Fund, which provides financial support to people, programs, and partner organizations around the world using AV technology to transform communities and drive meaningful change.
“We’re also doubling down on what we do best—Pro AV,” said Smith. “With continuous AV market share growth for over two years, and record highs in March and April 2025 according to IDC data, our new branding reinforces our service-first approach for integrators and manufacturers alike.”
Almo Pro AV continues to expand its philanthropic efforts throughout the industry this year by making a monetary donation to the AVIXA Brad Sousa Impact Fund. The Fund’s focus on the three pillars of impact—people, programs, and partnerships—mirrors Almo Pro AV’s own cultural foundation and vision for the future of Pro AV.
“Our focus remains firmly on the future—developing the next generation of Pro AV leaders, refining the tools and services our customers need to thrive, and nurturing the relationships that matter,” said Smith. “By aligning with the goals of the Brad Sousa Impact Fund and AVIXA’s commitment to professional growth and community transformation, we are helping to lead the industry forward with purpose, heart, and integrity.”
Visit the Almo Pro AV InfoComm page for InfoComm details. A Happy Hour sponsored by Samsung will be hosted in the booth on Wed. June 12 at 3:00 p.m.
See also: Exertis Almo Relaunches Services Portfolio As LinkLab
