Distributors See Positive Changes In CE Market

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NEW YORK — Audio and accessories sales are up, and pricing is stable — especially for HDTVs — with demand for TVs on the rise.

Those are among the pleasant surprises several leading distributor executives told TWICE in this virtual roundtable.

Manufacturers and retailers in recent weeks have reported more positive CE sales, something that distributors confirm in this report.

As anyone in the TV business can tell you, stable pricing in the category is just like a price increase, which always helps the bottom line. And this year the promotional activities surrounding 3D TV are creating more traffic for retailers, if not added sales.

The only problems discussed by distributors were shortages of certain HDTV SKUs and other items, and the possible effects of a more aggressive Walmart in CE.


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