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Distributors Expecting Busy Q4 But Predicting Heavy Promotions


After speaking with manufacturers
and retailers on how the holiday selling season will
be this year, TWICE polled the group
in the middle — distributors.

The general mood of top distribution
executives contacted for this virtual
roundtable seems to be tempered

Acknowledging that consumer confidence is still
in the doldrums at best, many expect to see demand
in tablet PCs, e-readers, accessories, digital
cameras, as well as flat-panel TVs, Blu-ray decks
and HD camcorders.

The problem is that holiday promotions will be
deeper and longer than last year, especially in
TV — which had a tough summer, and 3D TV has
not fulfilled its promise, at least
not yet.

Many questioned by TWICE in
the past two weeks expect to see
deep promotions beginning in early
November. Uniformly, they expect retail sales volume
to be higher than last year’s Q4, but margins will
again be under plenty of pressure.