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Distributors Add Regional Sales Staff

New York — Two of the industry’s largest distributors, Petra Industries and Almo, have announced new regional sales hires.

From Petra, which carries CE, custom installation and majap connection products, as well as wireless and mobile A/V accessories, comes word that Robert Wikes has been appointed regional e-commerce sales manager for Florida and the Southeast.

The company’s e-commerce VP, John Grothe, lauded Wikes’ 30-plus years in CE distribution, retail and merchandising. His background will serve him well in his new role as he identifies and maximizes opportunities with, and builds relationships and develops programs for, Petra’s online customers, the company said.

Meanwhile, Almo’s Professional A/V commercial division has added Scott Celantano and Jose Garcia to its West Coast team as territory managers.

Explained Midwest, Northwest and West Coast sales VP Steve Stacy: “Almo Professional A/V has achieved year-over-year growth since forming in 2009, so our sales team must expand to address this progression. Scott and Jose were brought on board because of their deep-rooted relationships in the industry and their sales and system integration achievements. We are augmenting our inside sales staff with field expertise of this caliber to ensure we have best expanded coverage possible for that territory.”

The new managers will cover Arizona, Southern California, Nevada and Utah, and will also both be on site for tomorrow’s E4 AV Tour in Los Angeles, presented by Almo and InfoComm International.