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Cyber Monday Sales Up 16%; Record Day For Walmart

San Jose, Calif.  — Sales on Cyber Monday rose 16 percent to $2.7 billion, Adobe reported, with the biggest increases going to the largest retailers.

The software and digital marketing company tracked more than 400 million visits to 4,500 e-commerce sites yesterday, and found that the 25 largest earners – each generating $30 million or more – enjoyed a cumulative sales spike of 25 percent and shared in a take of nearly $1.8 billion.

Included would be Walmart, which declared Cyber Monday its biggest single day ever for online orders.

Conversely, smaller retailers, generating $2 million or less in Cyber Monday sales, saw revenue rise a more modest 5 percent, Adobe said.

The company also noted that mobile devices continued to drive online sales, as 19 percent of purchases were placed from smartphones and tablets yesterday.

The mobile channel was even wider for Walmart: Fully 70 percent of its online traffic between Thanksgiving and Cyber Monday was mobile-based, the discounter said, dubbing the five-day period “The New Black Friday.”

Like Walmart, Sears Holdings has witnessed holiday shopping, particularly online, evolve into “a multi-day happening,” rather than a one-day “make-or-break event,” observed executive VP Imran Jooma.

“It’s a retail trend we anticipated and why we decided to officially declare it ‘Cyber Week’ for our members, giving them week-long specials,” he said.

Jooma similarly reported “tremendous growth” in mobile, citing “a significant increase in mobile site visits and member engagements” over the Thanksgiving holiday period.

Appliances and CE were among the top four categories generating the most customer interest at and to date, he noted. 

Walmart said its top Cyber Monday sellers included Apple’s iPad mini (16GB); a PS4 500GB console bundle with three games and an extra controller ($449); Nintendo’s 3DS XL new Super Mario Bros 2 limited edition handheld; an Xbox One Assassin’s Creed Unity bundle; and a 49-inch LG LED TV ($398).