Market research firms called it, and now Amazon has confirmed it: the No. 1 e-tailer killed it over the extended holiday weekend.
Amazon said its customers ordered hundreds of millions of products worldwide during the five-day period, culminating in Cyber Monday, which proved to be the company’s biggest single shopping day ever.
“Amazon customers shopped at record levels during the Turkey 5,” said Jeff Wilke, Amazon’s worldwide consumer CEO, referring to the five-day period of Thanksgiving through Cyber Monday. “And this is just the beginning of the holiday season.”
Leading the charge was the company’s collection of proprietary tech devices, most of which are now infused with its ubiquitous virtual assistant Alexa. Of them, the $50 Echo Dot, fueled by a $20 price cut, was the most popular, racking up No. 1 best-selling status across the board worldwide for both Thanksgiving weekend and Cyber Monday.
“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, senior VP, Amazon devices & services.
Getting more granular with Amazon’s results is Hitwise, a website tracking service that follows over 8 million consumers across 20 million websites and 500 million monthly search queries. Among its U.S. findings:
· Amazon’s top five Black Friday sellers were Echo Dot, Fire TV Stick, TP-Link Smart Plug, Sandisk Ultra 64GB Micro SDXC UHS-1 memory card and the Keuirg K55 K-Classic programmable coffee maker (see charts, below);
· Amazon sold 450,000 Echo Dots and 360,000 Fire TV Sticks on Thanksgiving and Black Friday; and
· Amazon processed 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday.