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Content is King

Programs and Content Available in 4K UHD

The number one question from your customers will probably be about content. After all, they are buying a new TV to watch programming. The good news is that there are hundreds of titles available today via streaming services and on Ultra HD Blu-ray™ discs.

Many of today’s motion pictures are made on video, and are often shot directly in 4K. Since 35mm film has the same resolution as 4K UHD video, classic and current movies may be easily transferred to 4K UHD video. This means that we will see even more great 4K UHD content in the months to come.

Through the onboard apps on connected TVs, it is very easy for your customers to watch streaming 4K UHD content from providers including Netflix, Amazon Instant Video, Vudu, Fandango, Smithsonian, YouTube, UltraFlix.

Ultra HD Blu-ray players eliminate the need for a high-speed broadband connection to deliver what many call the ultimate 4K UHD viewing experience. Many Ultra HD Blu-ray discs also include Dolby Atmos or DTS:X and HDR, when available from the original content, to even further enhance the home theater viewing and listening presentation.

Sports is a natural for 4K UHD, as it shows the increased resolution, accurate and dynamic color for vivid images, and fast motion capability. Distributed now by satellite services, and perhaps soon by cable, major sporting events such as the Master’s Golf Tournament have been shown in 4K UHD.

And remember, thanks to the upscaling technology in every 4K UHD TV, older DVDs and Blu-ray discs will look better than ever. If your demo sets in the store are connected to your local cable system, you can show customers how to search for 4K UHD content by Entering “4K” or “UHD” in the main menu of your streaming services. For a list of Ultra HD Blu-ray discs, go to


To handle 4K UHD streaming content from a connected TV or device, all that is needed is a wired or wireless internet connection. However, it is important to remind your customers that they need a fast connection with a minimum of 25 Mbps, according to a major streaming service, to handle the increased data speed required by 4K UHD. An upgrade to a home’s Wi-Fi system is a logical step so that the home can accommodate not only 4K UHD, but all the other data-intensive products being used today. For larger homes, you might also want to recommend one of the new “mesh network” systems.

Connecting 4K UHD devices together requires compatibility with the latest HDCP 2.2 HDMI standards needed for content protection and HDR-10. Almost all current TVs and projectors, disc players and streaming devices have these technologies. Current high-speed, Premium Certified HDMI cables will work fine, though cable runs over a few feet may require special products. This is another opportunity to sell additional products.


HDR refers to the greater range between the brightest and darkest parts of a scene. The best way to understand and explain HDR is to picture a sports event where the left side of the field is in bright sun with a blue sky and fluffy clouds, while the right side is under the shadow of the stadium roof. By increasing the range between light and dark, HDR means that you can see the players across the whole field without having the sky wash out on one side or have them disappear into the shadows on the other.

ATSC 3.0

A new system for broadcast TV will be widely commercialized in the 2019-2020 timeframe. The ATSC 3.0 standard has the capability to deliver not only 4K UHD with HDR, but also immersive and interactive audio, mobile reception capability, interactive programs, and an updated system for emergency warnings. ATSC 3.0 will be voluntary, so not all broadcasters will offer it, but don’t worry, this means that all current over-the-air channels will continue to be available. Future TVs will have the capability to receive ATSC 3.0 transmissions and reasonably priced tuner adapters will be available to add it to existing TV sets. Many of the resources included in the guide will keep you up to date on the arrival of ATSC 3.0 broadcasting.


When asked “What can I watch on a 4K UHD TV,” the answers are simple and easy:

  • Any content, including regular HD and even older standard-definition programming, is upscaled to 4K UHD for a great viewing experience no matter what is being watched.
  • The leading streaming services all offer 4K UHD content, and all that is needed is an internet connection and the appropriate service subscription.
  • Apps for the streaming services are built into most 4K UHD TVs, and external devices add even more content options.
  • 4K Ultra HD Blu-ray players deliver a consistent viewing experience without the need to worry about streaming bandwidth.
  • High-speed, Certified Premium HDMI cables are essential. Make sure they used for all connections, including the audio system.