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Conn’s x Belk Store-Within-A-Store Pilot Concept Opens In Five Belk Locations

Gives Belk customers access to Conn’s name brand assortment of home products, next-day delivery

(image credit: Conn’s x Belk)

The first store-within-a-stores announced as part of a strategic partnership between Conn’s, Inc. and Belk have launched in five Belk locations under the name “Conn’s x Belk.” This new store format provides Belk customers with access to Conn’s complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery.

“We’re thrilled that our first five Conn’s x Belk concept stores are open with more coming soon, giving us the opportunity to introduce new customers to Conn’s key differentiators, including our high-quality product assortment, white glove next-day delivery and in-house repair service,” said Chandra Holt, President and CEO of Conn’s, Inc. “This is an important step in our journey to scale, reimagine and strengthen our business.”

Additional Conn’s x Belk locations are planned to open throughout the summer and early fall of 2022, along with an eCommerce experience coming to this fall. The Conn’s x Belk locations feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances. The store-within-a-store format ranges from approximately 10,000 to 25,000 square feet depending on the Belk location.

(image credit: Conn’s x Belk)

All five of the Conn’s x Belk locations held grand opening celebrations to honor this new shopping experience. The five pilot locations are:

  • West Town located at 7600 Kingston Pike in Knoxville, TN
  • Triangle located at 7500 Old Wake Forest Road in Raleigh, NC
  • Northlake located at 7115 Northlake Mall Drive in Charlotte, NC
  • Ridgeland located at 1200 East County Line Road in Ridgeland, MS
  • Charleston located at 2064 Sam Rittenberg Boulevard. in Charleston, SC

“We’re excited to create this new experience for our customers,” said Don Hendricks, Interim CEO of Belk. “The great part about this partnership with Conn’s is that our customers now have access to products we didn’t sell in our stores. It’s a fantastic opportunity for them to get everything they need for their home in one convenient location.”

Belk is one of the largest regional department store chains with nearly 300 locations in 16 Southeastern states and a strong eCommerce presence through Conn’s HomePlus is a specialty retailer of high-quality home goods with over 160 locations in 15 states and best-in-class distribution, logistics and in-house repair service capabilities. The geographic overlap of Conn’s and Belk provides an opportunity to maximize Conn’s unique distribution capabilities in existing markets to serve new customers at Belk.

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