RESTON, VA. —
Consumer electronics and computer hardware and software were among the fastest-growing online product categories during the second quarter.
According to research firm ComScore, online sales of CE and PC products (excluding peripherals) grew at least 15 percent year over year, matched only by event tickets.
Total U.S. e-commerce sales for the three months, ended June 30, grew 14 percent to an estimated $37.5 billion, representing the seventh consecutive quarter of year-over-year gains and the third consecutive quarter of double-digit growth.
“The second quarter of 2011 saw a continuation of this year’s solid doubledigit growth trends in online spending, well ahead of the rate of growth in consumers’ overall spending,” said ComScore chairman Gian Fulgoni. “As a result, it’s clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online.”
ComScore attributed the channel shift to e-tail’s convenience and lower prices, and said the second quarter’s 14 percent growth was primarily a function of an increase in the number of buyers (up 16 percent), with 70 percent of all Internet users making at least one online purchase in the quarter.
The e-tail report also showed that the Top 25 online retailers accounted for 66.4 percent of dollar volume, down from 67.7 percent a year ago and down from a peak of 69.9 percent in Q3 2010, as small and midsized retailers continue to regain lost market share.